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How Brands Are Using Sustainability to Capture Millennial and Gen Z Attention?

Pallvi Gautam Digital marketing
How Brands Are Using Sustainability to Capture Millennial and Gen Z Attention?

In today’s marketplace, sustainability isn’t just a buzzword—it’s a business imperative. Millennials and Generation Z, who together comprise a significant portion of the consumer base, are driving this shift. A substantial 62% of Gen Z shoppers prefer to buy from sustainable brands, and 73% are willing to pay more for sustainable products. This article delves...

The Future of Marketing: Will AI Replace Human Creativity?

Pallvi Gautam AI Services, Digital marketing
The Future of Marketing: Will AI Replace Human Creativity?

In the rapidly evolving digital world, The Future of Marketing is a significant transformation in underway—one that combines human creativity with the growing power of artificial intelligence (AI). As technology advances, a common question arises: Will AI replace human creativity in marketing? AI has already begun reshaping how businesses operate, from automating processes to personalizing...