01
Complex service discovery
Prospects needed simple explanations of specialist taxation, compliance, investment, and property services.
Case study · Financial services marketing
Building global demand for specialist NRI financial services.
Cosnet created an integrated growth programme combining SEO, authoritative content, paid campaigns, social engagement, email journeys, forum participation, and performance analytics.
Growth strategySEO and contentPaid mediaEmail and analytics
45%
Increase in visibility
55%
Social growth
65%
Growth in NRI enquiries
Project overview
From operational need to a working digital system.
Brivan Consultants serves NRIs with taxation, compliance, investment advisory, and property-related services. The business needed clearer digital positioning and a repeatable way to attract qualified enquiries across international markets.
Brivan Consultants · Financial services marketing
The challenge
The friction behind the business problem.
We mapped the user, operational, data and growth constraints before defining the solution.
02
Global audience targeting
Campaigns had to reach NRIs across multiple countries while remaining relevant to specific concerns.
03
Disconnected acquisition
Search, social, paid media, email, and reporting needed to work as one measurable growth system.
Our solution
A connected experience, not a collection of isolated features.
We aligned content, campaigns, landing journeys, and nurturing around the questions and decisions that matter to NRIs.
Intent-led SEO
Service pages and educational articles were structured around high-value NRI search themes.
Targeted paid campaigns
Google Ads campaigns connected location and service intent with dedicated landing journeys.
Social and forum engagement
Consistent educational content helped Brivan build visibility and trust in relevant communities.
Personalised email journeys
Email campaigns supported follow-up with useful guidance on taxation, compliance, investment, and property matters.
How the solution creates value
Growth strategy
SEO and content
Paid media
→
Brivan Consultants platformExperience · workflows · data · operational control
→
Greater search visibility
Stronger community engagement
More qualified enquiries
Impact
Designed to improve the work that matters every day.
The final system connects user experience with measurable operational and commercial value.
Greater search visibility
Focused SEO and content improved discovery for specialist NRI services.
Stronger community engagement
Social campaigns created a more consistent and useful presence for the global audience.
More qualified enquiries
Paid campaigns and focused landing content increased service-led conversations.
Measurable optimisation
Analytics and reporting created a clearer basis for ongoing campaign decisions.
Technology
A practical stack selected around scale and maintainability.
Technology choices were aligned to the workflows, integrations, internal capability and long-term product direction.
Search
Paid media
Engagement
Analytics
Delivery process
Structured enough for control. Flexible enough for real product work.
01
Audience and service discovery
02
Search and content architecture
03
Campaign and landing-page build
04
Multi-channel execution
05
Reporting and optimisation
Questions
What teams usually ask about this case study.
The programme supported NRI-focused taxation, compliance, investment advisory, and property-related services.
Cosnet combined SEO, blogs, social media, PPC, forum engagement, email marketing, analytics, and reporting.
Content and campaigns were structured around NRI-specific concerns and targeted to relevant international markets.
A connected content, paid media, nurturing, and reporting system allowed the team to repeat and improve high-performing acquisition journeys.
Related work
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