Digital Marketing for Big Orange Filter
Canada-Based Boating Innovators, Comprehensive eCommerce and Digital Growth Strategy
Company Overview
Big Orange Filter, a Canadian family-run business, has transformed the boating experience since 2009 with innovative filtration solutions. By addressing the common issue of holding tank odour in boats, Big Orange has become a trusted name in the marine industry, combining practical engineering with customer-focused design.
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Increased visibility
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Social Media Growth
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Growth in orders
Problem Statement
Big Orange Filter needed to scale its online presence, reach more boating enthusiasts, and convert website visits into sales.
What to Solve
- Improve online visibility and attract targeted traffic to website.
- Enhance brand awareness and engagement through social media management.
- Drive conversions and sales with effective digital campaigns.
- Optimize website performance for better SEO and customer experience.
- Strengthen customer relationships and engagement through email marketing.
Our Solution
Our data-driven digital marketing strategy delivered outstanding results for Big Orange Filter, increasing search visibility by 45%, growing social media engagement by 35%, and boosting product orders by 40%, cementing their reputation in the boating industry.
What We Did
- SEO and Content Marketing: Enhanced Big Orange Filter’s website with optimized content and blogs, improving search engine rankings and attracting organic traffic.
- Social Media Management: Created and managed engaging social media content to build a loyal community and increase brand visibility.
- PPC Campaigns: Ran targeted Google Ads and social campaigns to drive traffic and conversions.
- Email Marketing: Developed personalized email campaigns to nurture leads and engage existing customers effectively.
- Analytics and Reporting: Monitored performance metrics, provided detailed reports, and refined strategies for optimal results.
Let’s Join Hands!
Elevate your digital presence with Cosnet! Our tailored digital marketing strategies for Big Orange Filter delivered a 45% increase in search visibility, a 35% growth in social media engagement, and a 40% boost in product orders, solidifying their leadership in the marine filtration industry.
Development Process
We began by partnering with Big Orange to understand their goals, target audience, and unique product offerings. After defining the project scope and objectives, we designed a comprehensive digital marketing strategy covering SEO, social media marketing, and email campaigns. Implementation involved optimizing the website for search engines, crafting engaging social media content, and executing targeted email campaigns to nurture leads and drive conversions. We continuously monitored analytics, applied data-driven adjustments to refine strategies, and provided regular progress reports to ensure alignment with Big Orange's business objectives.
Big Orange's digital marketing campaign boosted visibility, social media growth, and orders. Through tailored SEO, impactful social media management, and targeted email marketing, we aligned with their goals and set the stage for sustained growth.
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